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But people paying for a newspaper barely covered the cost of printing it, and even then, plenty were taking losses on the cover price.
by loudandskittish 10y ago
But people paying for a newspaper barely covered the cost of printing it, and even then, plenty were taking losses on the cover price.
- superuser2 10y agoThe newspaper was the primary way to get ads into the home. Each city paper had a Google-like position in that city's ad market. Quality could be higher because ad reach was based in part on subscriber count, not just the attention-grabby-ness of particular headlines.