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Yes, Apple is selective with the products they disclose unit sales for: specifically, they tell the ones that are big successes. As to release cycles: If peo
by aetherson 10y ago
Yes, Apple is selective with the products they disclose unit sales for: specifically, they tell the ones that are big successes.
As to release cycles: If people won't pay another $300 in 2 years for a watch, no matter how much the internals change, that certainly does put a cap on the consumer enthusiasm for said watch, doesn't it?
- coldtea 10y ago>As to release cycles: If people won't pay another $300 in 2 years for a watch, no matter how much the internals change, that certainly does put a cap on the consumer enthusiasm for said watch, doesn't it? Yeah, like it puts at cap at around 2 years for a phone, of around 5 years for a laptop, etc. Reality tends to put caps on things. You expected people buying new watches every year? Or do you think Apple expected that?
- aetherson 10y agoYou don't have your lifecycle set to the generation length -- phones, as you note, are around 2-3 years, but they have a lifecycle of one year. The fact that the watch has a much worse lifecycle than the phone -- despite being half the cost -- gives valuable insight into Apple's beliefs about how compelling it is. If the Apple Watch were amazing, and a new generation could be more amazing yet, why wouldn't a substantial number of the owners upgrade in a year?