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I don't think he will. You can't work your way down from that, you have to design the product with the end market in mind. My bet is that electric cars simply a
by Noos 10y ago
I don't think he will. You can't work your way down from that, you have to design the product with the end market in mind. My bet is that electric cars simply are impossible to make at a $20k price point approaching anywhere near Tesla quality, in the same way you won't be able to make a decent electric bike for $300.
Probably the same way Ferrari is, no point to make wide acceptance of that brand.
- mcv 10y agoWhy wouldn't he be able to work down from that? It seems to be working quite well. The Model 3 costs $35k, which, while by no means cheap, is a lot more affordable than the Roadster and the S. There's a lot of R&D going into this, and it's just easier to bootstrap a car company out of nothing while building expensive, high-margin luxury cars than when building competitive mass market cars. The mass market will come, but before it gets to that, costs have to go down more, and infrastructure for electric cars has to become ubiquitous.