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Completely agree. Unfortunately I think they're still chasing the wrong dollar. They should be monetising their publishers and not just their audience. Twitte
by lhnz 10y ago
Completely agree.
Unfortunately I think they're still chasing the wrong dollar. They should be monetising their publishers and not just their audience.
Twitter should let publishers paywall their articles and then authorise and take micropayments via http://t.co http://t.co on their behalf.
Almost everybody would benefit from this arrangement:
- Users would no longer need to buy multiple newspaper subscriptions.
- Journalists would be better positioned to ask for revenue share.
- Publishers could gain a larger paying market without needing to coax user's through the account creation and subscription signup hoops.
They'd finally be a viable business. And their incentives would be aligned with publishers.
- cpeterso 10y agoTwitter could create a micro payment tip system as a button next to the heart. Give popular users a way to monetize their followers, creating a virtuous cycle attracting more content publishers.
- lhnz 10y agoThat's also true but I was also imagining a system which generated and sent on a micropayment authentication id via a redirect when paywalled links are clicked. Rather than users visiting publishers to find that they'd already read their 10 free articles, publishers would be able to use the id to grant them access to the article for a small fee that Twitter collected on their behalf at the end of the month. Zero-friction low price articles for users. And customer acquisition costs fall for publishers. It would also enable small time bloggers to also monetise their audiences.
- norea-armozel 10y agoI would say that would be the only feature I would enjoy on Twitter considering how many articles I've found myself reading from it.