As much as people seem to think "driverless cars" are obviously Uber's future, it's a pretty monumental change to their business model. It seems that their mod

As much as people seem to think "driverless cars" are obviously Uber's future, it's a pretty monumental change to their business model. It seems that their model now is to own essentially nothing; drivers own the cars and are responsible for 100% of the upkeep/maintenance, costs of insuring, etc. If that changes, where does that leave Uber? Are they going to own the cars? If so, that's a tremendous capital investment, which is something they've specifically avoided as much as possible. If they don't, and they just remain a brand name, then it's likely that someone like Ford/GM/Toyota/whomever will eat their lunch if cars are just on-demand and self-driving. Uber offers very little in that world.