4 ms·

is the "lifetime" subscription just a hail-mary money-grab?

• celticninja 10y ago
  I expect it is one of those strategies that allows you to channel buyers toward your preferred pricing structure. e.g. 1 month = $10, 3 months $20, 1 year $75, lifetime $250. In this example you really want to sleep at $20 for 3 months, so your $75 for a year is for customers convenience, the 1 month for $10 is there so people see how good value it is to get a 3 or 12 no the subscription, the lifetime is there so people who get a year subscription don't think they are taking the most expensive option.
  • manarth 10y ago
    There's also the effects of price-anchoring and price-bracketing: $20 may look expensive compared to $3 or $5 or $10, but stick it up against $75 and $250, it appears to look more reasonable. It's exactly what you're saying: the $250 option isn't intended to sell people on lifetime subscriptions, it's designed to make the $20 product look reasonable.