My brother had a similar experience, albeit probably outside the target demo. When he was ~15/16, he hit a point where his grades fell hard in high school, and

My brother had a similar experience, albeit probably outside the target demo. When he was ~15/16, he hit a point where his grades fell hard in high school, and was very close to dropping out. I noticed he was big into Call of Duty games, and suggested that he pick up Minecraft again and try their programming classes -- naively assuming that if you like games you might like most genres. A few years later he was so engaged that he applied to college for a computer science degree. The shit was so inspiring that I bought a Surface Pro 4 just to support Microsoft (even if I just wanted an excuse to buy one haha)