That's a very good observation. So, we have considered the discovery problem. What we've done to make the discovery easier is that we've built in auto-suggest

That's a very good observation. So, we have considered the discovery problem. What we've done to make the discovery easier is that we've built in auto-suggest capabilities. So if the person starts to type "What are the " ... they will see "What is the size ...". The second thing is that we can in fact incorporate synonyms in the tool as well (query expansion is a common way to handle it). However, I will take away a good point you've made - that FAQs can be of use to a customer with 0 knowledge and that they are very powerful. I just hope that we can provide an equally powerful alternative, if only for people with >0 knowledge (as they're likely to have if they're looking to buy the product).