I built a React app for a large Ecom site recently using the same strategy. It handles all URL updates with the History API, and simply AJAX loads the same URL

I built a React app for a large Ecom site recently using the same strategy. It handles all URL updates with the History API, and simply AJAX loads the same URL with a query param to hydrate the app with JSON. Works really simply, and doesn't require Redux, Flux, or React Router.