I like the fact that it's thought provoking without being a blatant hit-whoring attempt. I mean, hardly anything in there is really "controversial"... it's more

I like the fact that it's thought provoking without being a blatant hit-whoring attempt. I mean, hardly anything in there is really "controversial"... it's more like just an interesting analysis of the branding of NoSQL and why it affects people so much.