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A lot of the times, before you even go into automation, you should run continuous tests to see what content / message has the most impact and on which channels.
by spreadsheetnerd 10y ago
A lot of the times, before you even go into automation, you should run continuous tests to see what content / message has the most impact and on which channels. I've run thousands of tests on posts, blogs, distribution channels to get a better idea of my audience and then I create a customer journey that feeds into my marketing automation and then I measure the success of my marketing automation. Depending on the nature of your SaaS business, you could run several drip campaigns at a time. I would also look into Account Based marketing techniques. Shoot me a DM if you'd like to learn a few more techniques that have worked for me. Have you looked into Zappier / IFTTT to automate some things as well?
- rloc 10y agoYes I use Zapier but I feel like I'm not using it at its full potential.
- bryanh 10y agoIf marketing is a primary focus - a classic technique is to comment on relevant threads in your category - filtered RSS feeds from Quora, StackOverflow, Google Alerts, HN, Reddit, etc. It only takes a second to review a thread and see if you can add value with a comment (and possibly plug your service). Could use Zapier's Digest app to get them all at the end of a day/week so you don't have noisy alerts all day. Slack and/or email is usually a solid way to get those alerts.