Actually, Apple hosts the ads. I guess that might limit your ability to do A/B testing, too. It all depends on how Apple structures the ad submission process.

Actually, Apple hosts the ads. I guess that might limit your ability to do A/B testing, too. It all depends on how Apple structures the ad submission process. From Steve's pause before responding to the "will ads need to be approved?" question, I am going to guess they haven't entirely fleshed it all out, yet.