This is fair. I do think this should be a bit more prominent, though, because when I hear "toothpaste", I tend to assume it is fluoridated. Unfluoridated toothp

This is fair. I do think this should be a bit more prominent, though, because when I hear "toothpaste", I tend to assume it is fluoridated. Unfluoridated toothpaste is unusual enough that it should probably be called out right on the front of the box/tube, whereas right now it's kind of buried in a FAQ. Good job getting this off the ground, and best of luck with it.