If we are not the target market, then who is? I mean, yes, I agree, the average consumer is not going to use ethernet nor function keys. The average consumer i

If we are not the target market, then who is? I mean, yes, I agree, the average consumer is not going to use ethernet nor function keys. The average consumer is going to use the laptop to browse, write documents, watch videos and, maybe, do some basic media editing. And that precisely is who the macbook line is for: slim, portable, affordable (in apple terms) and, let's be honest here, more than powerful enough to do anything you might want to do with it. The pro line, as I understand it, was always oriented to professionals; people that maybe needed more from their computers. That usually means much more horsepower: More powerful chipsets, definitely more memory, in many cases a better/dedicated graphics card, better and larger drives... And yes, sometimes, function keys. Usually, it also means having the ability to connect external stuff: a standard media output for meetings and presentations, a network connection (even today, plenty of companies don't have wifi, or if they have, it's a guest one), external storage, graphic tablets and plenty of other stuff. Sometimes you need all this at the same time. Personally, I've found the sd card reader useful a few of times but I could do without it, the hdmi port has always been very useful, I'd like more than two usb ports, but they are usually enough and the only times I've used the lightning ports has been to use adapters for other stuff (like an ethernet cable).