"Nobody clicks on them, because launching a web browser from an app is incredibly disruptive on a handheld." Most mobile ad networks doing in-app advertising s

"Nobody clicks on them, because launching a web browser from an app is incredibly disruptive on a handheld." Most mobile ad networks doing in-app advertising switched to a web view within the application months ago. In addtion, clickthrough rates are generally pretty high - although I blame 'butterfingers' for a lot of this. (Tracking post-click conversions is hard to do on the iPhone platform but when we've done it I haven't been horribly impressed.)