The beauty of iAds is that it plays to Apple's strengths. In particular, they're the one handset manufacturer that has a unified platform large enough to suppor

The beauty of iAds is that it plays to Apple's strengths. In particular, they're the one handset manufacturer that has a unified platform large enough to support an advertising platform and an OS capable of rich interactive ads. Google could have built iAd years ago, but it isn't in their DNA and the fragmentary nature of Android might make it difficult to deploy.