From engadget's live blog: >Q: Will there be an ad approval process? A: (Jobs... super long pause) Um... well there's going to be some process... but these peo

From engadget's live blog: >Q: Will there be an ad approval process? A: (Jobs... super long pause) Um... well there's going to be some process... but these people are paying to run ads. So, I'm not sure it'll be anything other than a light touch. So that implies that they won't be too selective about the advertisers, though they might just charge enough to ensure that most advertisers are high quality.