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iAd - or Apps as ads are great for national brands, but not for everyone else. Google owns online advertising b/c it is point, click, type, done (not done for o
by jsm386 17y ago
iAd - or Apps as ads are great for national brands, but not for everyone else. Google owns online advertising b/c it is point, click, type, done (not done for optimizing, etc, but for building and deploying).
Perhaps Apple is aiming to be a boutique ad net like the Deck or Federated.
Also - The FTC seems poised to block the Google/AdMob deal (http://news.google.com/news/search?aq=0&pz=1&um=1&cf=all&ned=us&hl=en&q=google+admob+ftc&oq=google+admob http://news.google.com/news/search?aq=0&pz=1&um=1...). Conjecture on conjecture, but if this happens, it would indicate a much more aggressive regulatory environment (makes sense given changing administration), so Apple might face issues of its own. As they said during their presentation, they control ~60% of the mobile browser market....
- tptacek 17y agoThey control less than 15% of the smart phone market. They are in no danger at all of antitrust enforcement.
- jsm386 17y agoTrue - but the statistic I am talking about is Apple's slide today http://www.blogcdn.com/www.engadget.com/media/2010/04/iphone-os-4-0096-rm-eng.jpg http://www.blogcdn.com/www.engadget.com/media/2010/04/iphone... 10:11AM "iPhone has a 64% mobile browser use share... everything else added together is half the iPhone."
- tptacek 17y agoThose are usage stats, not market stats. They don't mean anything.
- pchristensen 17y agoUsage is the relevant metric when you're talking about advertising.
- tptacek 17y agoUnder no circumstances is the government going to file an antitrust case based on web usage stats.
- gamble 17y agoI suspect that apps will be the big market for iAd, at least initially. You'll be able to see the reviews, screenshots, and buy the app directly from within another app.