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Given that Apple knows a lot about people's buying history and demographics from the iTunes store (music, apps, etc.), I expect they're going to be able to targ
by gr366 17y ago
Given that Apple knows a lot about people's buying history and demographics from the iTunes store (music, apps, etc.), I expect they're going to be able to target these ads pretty effectively. I predict you'll see Apple being pretty selective about which advertisers get into the iAds program — they want high quality brands that will be of real interest to users.
- jackowayed 17y agoFrom engadget's live blog: >Q: Will there be an ad approval process? A: (Jobs... super long pause) Um... well there's going to be some process... but these people are paying to run ads. So, I'm not sure it'll be anything other than a light touch. So that implies that they won't be too selective about the advertisers, though they might just charge enough to ensure that most advertisers are high quality.