Google, the 800 lb gorilla in this space, keeps the split completely secret probably cuz it's not a percentage but a value that changes over time. Admob, the i

Google, the 800 lb gorilla in this space, keeps the split completely secret probably cuz it's not a percentage but a value that changes over time. Admob, the iPhone advertising platform that Google bought had the same split as iAd, 60/40 for CPC and 50/50 for CPM on banners. There are others that pay higher, more here: http://mobiforge.com/running/story/mobile-advertising-how-monetize-your-mobile-site http://mobiforge.com/running/story/mobile-advertising-how-mo...