Very nice analysis. He lists eight concepts of "intangible value" that consumers "buy" when they "pay for something that could be free." These cannot be copied.

Very nice analysis. He lists eight concepts of "intangible value" that consumers "buy" when they "pay for something that could be free." These cannot be copied. He also mentions "trust" but for some reason he doesn't put it in this list: 1. Immediacy 2. Personalization 3. Interpretation 4. Authenticity 5. Accessibility 6. Embodiment 7. Patronage 8. Findability