A Turing machine is a good example of a construct that is able to self reference and take action based on measurements. In a Turing machine, one can model other

A Turing machine is a good example of a construct that is able to self reference and take action based on measurements. In a Turing machine, one can model other machines. With human consciousness, this analogy would be applied to a "higher level" of consciousness forming around/on top of the human's interaction with that particular "thing" that allows the thing to take action on given metrics and share it among other consciousnesses which are in communication with it and assist with sustaining it's existence. In a business, for example, the game theory/model would govern the way the business makes money and the processes in which the company provides product or services to a customer which best ensure the future success of the company as an entity. If the founders/influencers in the company approach building the model with the assumption the customer facing processes are mutable (which itself is dissonant in nature without customer approval), the resulting "consciousness" of the business might focus on building value by marketing means and acquisition (both viral based growth methods). This "intent" is then translated into the day to day processes required for raising additional awareness of the company's product in the market, again at the customer's cost. In extreme examples where such entities can survive long term, such as with the government, these intents may extend well beyond any intent by the individual's involved. I don't think anyone working for the government really wants to violate your privacy, but they are heavily influenced in their need to rationalize it given they wouldn't want the same thing happening to themselves, nor would they want fail at stopping a terrorist blowing up something on American soil. So, they make it "OK" to deal with personally, and the government entity is able to survive symbiotically with the host which is currently being kept in "stable" condition. Richard Dawkins calls them memes, but they are likely capable of more complexity than we realize, given the somewhat substantiated claims in the video titled This Video Will Make You Angry on YouTube. It would also make a lot of sense if they worked toward escaping attention, given the awareness of them by the host is akin to inoculation.