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I'm curious why they chose to launch as a separate brand rather than continuing to use the Anker name for these products. From what i can tell, they have an ex
by notatoad 10y ago
I'm curious why they chose to launch as a separate brand rather than continuing to use the Anker name for these products. From what i can tell, they have an exceptional reputation for making quality products, it seems weird to throw that away just to enter a new market.
- r00fus 10y agoAgreed - they've gained a bunch of brand capital, wonder why they're starting fresh.
- yellow_postit 10y agoMy guess is they feel the brand capital is too invested in "battery chargers" and believe it will be easier to rerun their playbook for building cachet with the new brand rather than risk their current single category focused brand.
- hvidgaard 10y agoMy guess is that they don't want a failed HA product line associated with the Anker brand.
- currywurst 10y agoMost probably because there are similarly named competitors (e.g. Anchor http://www.anchor-world.com/ http://www.anchor-world.com/)