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This isn't entirely related, and it's for a totally different reason, but analog watches in advertisements almost always read the same thing, too: 10:10.[1] Su
by oostevo 17y ago
This isn't entirely related, and it's for a totally different reason, but analog watches in advertisements almost always read the same thing, too: 10:10.[1]
Supposedly it's because the watch hands form a 'smile', and this is supposed to evoke feelings of happiness in potential buyers.[2] I'd never noticed it before, but ever since someone pointed it out to me, I've noticed it in _every single_ watch ad I've seen.
[1] http://nymag.com/images/2/daily/intel/08/01/31_eliandtom2_lg.jpg http://nymag.com/images/2/daily/intel/08/01/31_eliandtom2_lg...
[2] http://www.ubr.com/clocks/frequently-asked-questions-faq/clocks-and-time-faq-10-10-hand-positions.aspx http://www.ubr.com/clocks/frequently-asked-questions-faq/clo...
- leftnode 17y agoI've heard it also cradles the logo of the watchmaker so your eyes are drawn to it (which the second link also mentions too).
- rokhayakebe 17y ago5:01 would work best: Time to go home.
- rbritton 17y agoToday's woot reaffirms this: http://www.woot.com/ http://www.woot.com/
- chronomex 17y agoHTC's cellphone ads (all over buses here) show the time 10:08 or 10:10, even though they use a digital clock. It made me smile when I saw it the other day.
- sgman 17y agoA watchmaker once told me that the hands in any other position have the possibility of either hiding other features (like date) and/or the brand name. 10:10 is the safest position to avoid these.
- madebylaw 17y agoThat doesn't make any sense in the context of watch ads and doesn't explain why the time would be synchronized across manufacturers and watch designs. The watchmaker could easily change the time for each individual watch to avoid hiding features or brand names. As an example, look at the parents first link, first watch. One of the smaller dials is obscured by the hour hand. Wouldn't 8:20 be a better time to choose considering it wouldn't obscure any features or the brand name?
- tptacek 17y agoIt makes sense if they want to hide the minimum number of watch features and have nearly-symmetric watch hands.
- Frazzydee 17y agoCare to explain why this watch shows 4:14? ;) http://www.thinkgeek.com/gadgets/watches/6a17/ http://www.thinkgeek.com/gadgets/watches/6a17/