The DNC isn't unique in that respect. Both parties has been profiling voters for years and years, and with the advent of more sophisticated targeting advertisi

The DNC isn't unique in that respect. Both parties has been profiling voters for years and years, and with the advent of more sophisticated targeting advertising techniques, both online and now in more traditional media, are leveraging that data to deliver highly tailored messages to specific voting blocks (e.g., trying to tip purple voters). Frankly, I'm surprised anyone is surprised by this.