4 ms·

After listening to the interview with the SmugMug guy yesterday, and now this... it's really quite amazing just how deeply Apple thinks about these big product

by enjo 17y ago

After listening to the interview with the SmugMug guy yesterday, and now this... it's really quite amazing just how deeply Apple thinks about these big product launches. The desk has to to be at the perfect angle. The lighting just right. The time on the device has to by synced. I'm not really a big Apple fan (I personally have had a lot of trouble with their products), but I am taking away one important lesson: When it comes to promoting your product, every single detail is important.

tel 17y ago
Not just when promoting.
mishmash 17y ago
"Designed by Apple in California."
- jrockway 17y ago
  They omit "Built by Children in China" though, for some reason.
  - bfung 17y ago
    This one hit close to home, actually. My cousin who lives in hong kong (can almost be considered a baby sister) was always at the top of her class when she was little. Something happened between then and now, she's a teenager, and she's dropped out of tougher schools to go to an easier one that trains specifically for computer assembly (kinda like getting a degree in ASP.NET or J2EE), so that she can work for an apple assembly facility (the school has ties w/apple apparently) =\ maybe she's just being a teenager, but it's worrisome.
  - deleted 17y ago
    [deleted]
    - jrockway 17y ago
      Excellent name.
abstractbill 17y ago
I am taking away one important lesson: When it comes to promoting your product, every single detail is important. In the SmugMug interview Chris said he doubted anyone had noticed the angle of the desk. I'm not sure I would take away the same lesson as you to be honest.
- spoondan 17y ago
  But design is as much about "hiding" things incidental to the experience as it is about calling attention to the things you want people to notice. Subtle elements of the design may not rise to conscious awareness but still have an effect on how people perceive the experience.
  - abstractbill 17y ago
    Subtle elements of the design may not rise to conscious awareness but still have an effect on how people perceive the experience. Right, the desk orientation may have subconsciously influenced people, for sure - I'm quite ok with that claim. But nobody knows if it did. Hell, it might have negatively influenced people for all anybody actually knows.

by enjo 17y ago

tel 17y ago

Not just when promoting.

mishmash 17y ago

"Designed by Apple in California."

jrockway 17y ago
They omit "Built by Children in China" though, for some reason.
- bfung 17y ago
  This one hit close to home, actually. My cousin who lives in hong kong (can almost be considered a baby sister) was always at the top of her class when she was little. Something happened between then and now, she's a teenager, and she's dropped out of tougher schools to go to an easier one that trains specifically for computer assembly (kinda like getting a degree in ASP.NET or J2EE), so that she can work for an apple assembly facility (the school has ties w/apple apparently) =\ maybe she's just being a teenager, but it's worrisome.
- deleted 17y ago
  [deleted]
  - jrockway 17y ago
    Excellent name.

abstractbill 17y ago

I am taking away one important lesson: When it comes to promoting your product, every single detail is important. In the SmugMug interview Chris said he doubted anyone had noticed the angle of the desk. I'm not sure I would take away the same lesson as you to be honest.

spoondan 17y ago
But design is as much about "hiding" things incidental to the experience as it is about calling attention to the things you want people to notice. Subtle elements of the design may not rise to conscious awareness but still have an effect on how people perceive the experience.
- abstractbill 17y ago
  Subtle elements of the design may not rise to conscious awareness but still have an effect on how people perceive the experience. Right, the desk orientation may have subconsciously influenced people, for sure - I'm quite ok with that claim. But nobody knows if it did. Hell, it might have negatively influenced people for all anybody actually knows.