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The power of suggestion. If you see that if you buy 5 and get 1 free, you are now thinking about how great having 6 in your house would be. What's this? Buy 1
by mathrawka 10y ago
The power of suggestion.
If you see that if you buy 5 and get 1 free, you are now thinking about how great having 6 in your house would be.
What's this? Buy 10 get 2 free? Now you are thinking about getting 12. That's now putting your find on the 12 vs 6. So now you may think 12 is too many, but 6 is good.
So instead of buying 1, you just bought 5.
- pkaye 10y agoAnother trick I see in grocery stores is a get 2 for $2 deal. This tells you nothing about the price of 1 but people assume getting 2 is some sort of deal and buy more than they need.
- overcast 10y agoJust an fyi, it's ALWAYS 1 for $1 in those types of "deals".
- Infinitesimus 10y agoAnecdote time! Had an incident at a shop with my SO where we did the math and realized that the 'Deal' price was more than buying 2x of the individual package (it was something small but I forget what it was) . Someone screwed up...
- dawnerd 10y agoI see them use odd numbers around here for the Buy X for X price. Especially with canned goods. Buy 6 for 4.50. Normal price might only be 80 cents so the savings isn't as good as it sounds. My guess is they're banking on people not knowing simple math or being afraid of large numbers. Example, coke likes to go on sale 3 for 11. The other trick I've seen a lot recently is stores showing the price per ounce instead of per unit. Before it would say the price of a 12 pack is 3.66 with the deal but now it's like .13/oz.
- OJFord 10y agoPersonally, I just got unduly annoyed by it, ranted on HN, and only bought 1.
- mathrawka 10y agoYour slower thinking part of the brain came to that conclusion. The fast thinking part considered the advantage of more, which is what the intention of Amazon was here.