Seems to be a pretty obvious piece of advertising. As I recently commented elsewhere, I really want there to be non-Tesla options at this price point, but GM:

Seems to be a pretty obvious piece of advertising. As I recently commented elsewhere, I really want there to be non-Tesla options at this price point, but GM: -Probably won't have anywhere as good of warranty service -Probably has a much less nice interior -Probably has much worse control and media electronics for the driver -Probably isn't nearly as fast -Lacks access to the Tesla superchargers -Doesn't have advanced features like Autopilot -Won't receive anywhere near the same level of ongoing software support and updates For only potentially $5k less, I'll pass. GM has in no way made a competitive alternative to the new Tesla.