"While you’re doing the first episode, you go, “Oh, this is really working. Let’s let this be the thing that slides through to the next episode.” So we’re react

"While you’re doing the first episode, you go, “Oh, this is really working. Let’s let this be the thing that slides through to the next episode.” So we’re reacting to what is working the week before, instead of having some grand design. And then later on, the design starts to reveal itself a little bit." Is that what makes big companies fail? They plan too much?