It may well be the strategy - I'm not convinced they actually expect people to stop worrying about death, buy and use the $999 box. They will certainly not ship

It may well be the strategy - I'm not convinced they actually expect people to stop worrying about death, buy and use the $999 box. They will certainly not ship large amounts of units by end of the year, and risk several accidents at this stage with effectively very alpha software/hardware combo. I think they will get somewhere, if not in self driving cars then something else to do with machine learning.