There's some truth to that as well, but I often feel that the large, organized sellers/renters are better able to articulate what they want in a way that indivi

There's some truth to that as well, but I often feel that the large, organized sellers/renters are better able to articulate what they want in a way that individuals cannot. They know the market better, they know what people want to buy, and can leverage economies of scale to craft their marketing message to co-opt the successful one-off sellers.