Summary: -time spent on digital only grew 2% last year (in the US). This is the new normal. If advertising is your revenue model, you aren't in a growing marke

Summary: -time spent on digital only grew 2% last year (in the US). This is the new normal. If advertising is your revenue model, you aren't in a growing market any more. - ten of the top twenty mobile apps are owned by Google, Facebook or Apple. This is also a new normal. - millenials are also drawn to different, non-mainstream apps. Snapchat, for instance. It is here where entrepreneurs have an opportunity to shake things up.