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Part of being a franchisee means access to their software/booking system. Being a Marriott hotel means you have access to Marriott customers on Marriott.com an

• vkou 10y ago
  Of course! My point is that AirBnB's private rental business would give it no significant competitive advantage to Mariott in the franchised hotel industry. At best, it would give them a cross-product marketing channel... While marrying themselves to a lot of financial, and brand risk. They may as well take that money, and invest it into <Insert non-core competency of AirBnB>. Or, alternatively, partner with an existing hotel franchise. Managing other people's properties, on the other hand, is a natural extension of their core business.