> And then Apple figured out the average American cares more about what they pay monthly for an object than they do about the total cost. To be fair, that was

> And then Apple figured out the average American cares more about what they pay monthly for an object than they do about the total cost. To be fair, that was a trend long before Apple made phones. To me, it looked like they tried to break that trend but got too much resistance from users who wouldn't pay the upfront cost.