If there's a logo there that you like, the upward-racheting price adds urgency and drives a 'need to pounce' lest a) it disappear, and b) the price increase. T

If there's a logo there that you like, the upward-racheting price adds urgency and drives a 'need to pounce' lest a) it disappear, and b) the price increase. The author is pouring gasoline onto the impulse-buying fire. At the long end, there are plenty of people who might pay a premium for a logo from someone whose logos are so good that they sold 48 of them in a day.... The author/artist is clever.