I don't think it will ever be possible to prove that given piece of hardware contains no malware. Still, there is demand for transparency and product that comes

I don't think it will ever be possible to prove that given piece of hardware contains no malware. Still, there is demand for transparency and product that comes with manufacturer's warranty that says "malware not included". People believe this could lead to some good results, such as better hardware and lower probability of bugged computer.