I think he just wants to encourage people to buy some of the logos quickly while the the prices are cheap. Forces immediate action instead of waiting and thinki

I think he just wants to encourage people to buy some of the logos quickly while the the prices are cheap. Forces immediate action instead of waiting and thinking about it. I doubt there's any expectation that he'll sell all or even most of the logos in this fashion and it's certainly not revenue-maximizing -- but that clearly doesn't seem to be the goal.