I agree, even the comparator descriptions seem weirdly awkward and placeholdery, describing the mechanism used to compare images rather than the comparison (e.g

I agree, even the comparator descriptions seem weirdly awkward and placeholdery, describing the mechanism used to compare images rather than the comparison (e.g. "animated gif comparison" showing an animated gif used to compare two static images). The whole thing is presented as if the marketing team haven't worked on it yet.