Two points. 1. Peoples tastes are subjective, so while Mr. Grin is likely not going to sell IMO, who knows who else might like it. The pricing accomplishes two

Two points. 1. Peoples tastes are subjective, so while Mr. Grin is likely not going to sell IMO, who knows who else might like it. The pricing accomplishes two great things that are quite brilliant. When someone is ready to buy, there are two excuses they turn to to not take action. The first is trust and the second is procrastination. Within the context of trust, is value (is it a good deal). By having the price go up, and inventory disappearing, you conquer both excuses. 1. Social proof of a) others like these logos and b) others are willing to pay this price for that value. 2. As the price goes up, you get worried about paying too much for something you want and wondering if you will lose out on a logo you like. Both of these compel you to take action. As you wait, your risk of missing out or getting ripped off go up in a very visual and real way. This also does a great job of framing the logo value when you order custom from the designer. All in all, it is pretty brilliant IMO.