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They are completely comparable. You don't think people who change channels to avoid ads/who use DVRs is factored into the price per viewer for TV ads? Your in
by greenshackle 10y ago
They are completely comparable.
You don't think people who change channels to avoid ads/who use DVRs is factored into the price per viewer for TV ads?
Your individual impact might be harder to track than with ad-blockers, but on the aggregate you are driving down the price per viewer by switching on channels during ads, using DVR, etc.
(Imagine a world where 100% of people used a DVR and skipped ads. Obviously the price of TV ads would plummet. By using a DVR you are contributing to making our world, that world).