Heh, advertisers are getting what they deserve for ruining the internet. I worry it will escalate the arms race and ublock origin users like you and I will be a

Heh, advertisers are getting what they deserve for ruining the internet. I worry it will escalate the arms race and ublock origin users like you and I will be affected, though I tend to avoid sites that are ad-heavy anyway. As for being illegal? No idea, but Google are doing something similar - reducing the rank of sites that don't use Google as their source of advertising. More or less ;-) Google frame it the same way as Adblock Plus - only sites with intrusive adverts are going to be punished, while those with Google adverts are wholesome and pure. But it is a very similar technique to AP. It's not quite the same, as the adverts are not blocked "merely" the whole site is downgraded in Google's search. Ouch. Then there's Brendan Eich's Brave browser that follows exactly the same model as Adblock Plus. Remove sites' adverts and show Brave's in their place! It seems cheeky to me, but not sure what law it breaks. Is there are "don't be a jerk" law in the US? Maybe there should be :-)