4 ms·

Other Crap on the Bezel

28 points by j053003 17y ago

cmelbye 17y ago
I LOVE this idea, I've always detested unnecessary and ugly branding that only serves to detract from the aesthetics of the product.
- kierank 17y ago
  HBO does this on some of their channels. The lack of any branding makes it look more premium in my opinion.
  - jrockway 17y ago
    I wish clothing designers would do this, too. I like nice clothes, but I absolutely cannot stand any branding. (I am specifically referring to "designer" jeans. All the jeans made of decent fabric seem to have retarded-looking designer-specific branding on them. For other stuff, American Apparel has treated me rather well.)
    - eru 17y ago
      That's one area where suits are superior.
    - jacquesm 17y ago
      There's a simple solution for that, strip the brands off after buying. I do that to all of the stuff I have with brands on it as far as it is feasible, best make sure it really fits before you do that though! I'm not a billboard, and I refuse to have companies stamp their brands on me. A little tool like this: http://www.fourniturenparadijs.nl/components/com_virtuemart/shop_image/product/690aceb3c18ae9e61e3748205b2b6d5a.jpg http://www.fourniturenparadijs.nl/components/com_virtuemart/... Is all you need, it takes just a few minutes and unless they factory has been nasty it won't leave any visible traces.
      - ableal 17y ago
        "Branding is for cattle", is what I say about it. I also rip out the externals, if for some reason I even buy the stuff with it. I'm OK with the traditional maker's labels inside suit jackets, etc. In older times, a person's monogram would be on handkerchiefs, shirts, bedsheets, etc. (I guess it was helpful as a laundry mark). Replacing that with the sellers brand is distasteful.
      - jrockway 17y ago
        Problem with jeans is that the trend seems to be to sew some sort of logo into the pockets. Congratulations, you just lost a $150 sale...
    - shrikant 17y ago
      http://en.wikipedia.org/wiki/Cayce_Pollard http://en.wikipedia.org/wiki/Cayce_Pollard
gojomo 17y ago
My least favorite thing about the official Apple iPad case: the Apple logo on the front. (I'd prefer it look like a cheap pad of paper; less worries about leaving it on a table or passenger seat.)
- hugh3 17y ago
  Personally I want one that says Don't Panic.
  - stcredzero 17y ago
    We can take care of both your wish and gojomo's complaint with stickers!
thisduck 17y ago
How is this different from the iPod Touch and iPhones?
- j053003 17y ago
  It's not. But it is different from the HP slate: http://h20435.www2.hp.com/t5/Voodoo-Blog/HP-s-Slate-Device-Delivers-a-Holistic-Mobile-Experience/ba-p/54735 http://h20435.www2.hp.com/t5/Voodoo-Blog/HP-s-Slate-Device-D...
eam 17y ago
I don't think having a logo in the front is a big deal. My laptop, monitors, and tv's have logos on them and honestly it doesn't distract me at all, probably because the screens are bright or maybe I've just become accustomed to them.
tdm911 17y ago
along similar lines, one of my favourite things about the iphone is the lack of carrier branding. i can only speak for australia, but carriers over here like to stick their logos all over the phone itself and re-brand the software interface also. it creates a horrible ugly mess.
icey 17y ago
When I first saw the iPad demo, I thought the wide black bezel looked too thick - like; why couldn't they shrink it down some? I had a chance to play with a coworker's iPad today and I realized the bezel is that thick by design - it's where your fingers go when you're holding the device. It really is well designed.
mortenjorck 17y ago
When the user experience is the branding, you don't need anything else.
jrockway 17y ago
The indented home button is the logo.
blahedo 17y ago
"Let’s hope the iPad starts a trend." Like maybe not branding half our pants, most of our shirts, and every single damn thing they sell us for kids to wear, eat, or play with? That'd be nice.
jsz0 17y ago
Not related at all but I find it amusing you can look at the iPad and determine by the screen smudges what task it's been used for recently. Horizontal lines on the right side? You've been reading a book. I'm wondering if anyone else has noticed that on a glossy touchscreen, over time, some magical process happens (filth build up? chemical reaction?) where smudges just aren't very noticeable anymore. My iPhone 3G screen for example looks smudge free but I know if I give it a good cleaning it's really filthy. My theory is a base coat of filth builds up which is actually a good smudge repellent.
fierarul 17y ago
This is also noticeable on all the other Apple products, especially laptops. I really disliked getting a top of the line Thinkpad from my old company and having those cheap Intel/Windows stickers.
jrockway 17y ago
Also note how Netflix is so obsessed with branding that the movie isn't even full-screen; their logo takes up a third of it!
- mos1 17y ago
  http://imgur.com/wrDDC.png http://imgur.com/wrDDC.png There is no Netflix logo present in either portrait or landscape mode, whilst a movie is playing.

28 points by j053003 17y ago

I LOVE this idea, I've always detested unnecessary and ugly branding that only serves to detract from the aesthetics of the product.

kierank 17y ago
HBO does this on some of their channels. The lack of any branding makes it look more premium in my opinion.
- jrockway 17y ago
  I wish clothing designers would do this, too. I like nice clothes, but I absolutely cannot stand any branding. (I am specifically referring to "designer" jeans. All the jeans made of decent fabric seem to have retarded-looking designer-specific branding on them. For other stuff, American Apparel has treated me rather well.)
  - eru 17y ago
    That's one area where suits are superior.
  - jacquesm 17y ago
    There's a simple solution for that, strip the brands off after buying. I do that to all of the stuff I have with brands on it as far as it is feasible, best make sure it really fits before you do that though! I'm not a billboard, and I refuse to have companies stamp their brands on me. A little tool like this: http://www.fourniturenparadijs.nl/components/com_virtuemart/shop_image/product/690aceb3c18ae9e61e3748205b2b6d5a.jpg http://www.fourniturenparadijs.nl/components/com_virtuemart/... Is all you need, it takes just a few minutes and unless they factory has been nasty it won't leave any visible traces.
    - ableal 17y ago
      "Branding is for cattle", is what I say about it. I also rip out the externals, if for some reason I even buy the stuff with it. I'm OK with the traditional maker's labels inside suit jackets, etc. In older times, a person's monogram would be on handkerchiefs, shirts, bedsheets, etc. (I guess it was helpful as a laundry mark). Replacing that with the sellers brand is distasteful.
    - jrockway 17y ago
      Problem with jeans is that the trend seems to be to sew some sort of logo into the pockets. Congratulations, you just lost a $150 sale...
  - shrikant 17y ago
    http://en.wikipedia.org/wiki/Cayce_Pollard http://en.wikipedia.org/wiki/Cayce_Pollard

gojomo 17y ago

My least favorite thing about the official Apple iPad case: the Apple logo on the front. (I'd prefer it look like a cheap pad of paper; less worries about leaving it on a table or passenger seat.)

hugh3 17y ago
Personally I want one that says Don't Panic.
- stcredzero 17y ago
  We can take care of both your wish and gojomo's complaint with stickers!

thisduck 17y ago

How is this different from the iPod Touch and iPhones?

j053003 17y ago
It's not. But it is different from the HP slate: http://h20435.www2.hp.com/t5/Voodoo-Blog/HP-s-Slate-Device-Delivers-a-Holistic-Mobile-Experience/ba-p/54735 http://h20435.www2.hp.com/t5/Voodoo-Blog/HP-s-Slate-Device-D...

eam 17y ago

I don't think having a logo in the front is a big deal. My laptop, monitors, and tv's have logos on them and honestly it doesn't distract me at all, probably because the screens are bright or maybe I've just become accustomed to them.

tdm911 17y ago

along similar lines, one of my favourite things about the iphone is the lack of carrier branding. i can only speak for australia, but carriers over here like to stick their logos all over the phone itself and re-brand the software interface also. it creates a horrible ugly mess.

icey 17y ago

When I first saw the iPad demo, I thought the wide black bezel looked too thick - like; why couldn't they shrink it down some? I had a chance to play with a coworker's iPad today and I realized the bezel is that thick by design - it's where your fingers go when you're holding the device. It really is well designed.

mortenjorck 17y ago

When the user experience is the branding, you don't need anything else.

jrockway 17y ago

The indented home button is the logo.

blahedo 17y ago

"Let’s hope the iPad starts a trend." Like maybe not branding half our pants, most of our shirts, and every single damn thing they sell us for kids to wear, eat, or play with? That'd be nice.

jsz0 17y ago

Not related at all but I find it amusing you can look at the iPad and determine by the screen smudges what task it's been used for recently. Horizontal lines on the right side? You've been reading a book. I'm wondering if anyone else has noticed that on a glossy touchscreen, over time, some magical process happens (filth build up? chemical reaction?) where smudges just aren't very noticeable anymore. My iPhone 3G screen for example looks smudge free but I know if I give it a good cleaning it's really filthy. My theory is a base coat of filth builds up which is actually a good smudge repellent.

fierarul 17y ago

This is also noticeable on all the other Apple products, especially laptops. I really disliked getting a top of the line Thinkpad from my old company and having those cheap Intel/Windows stickers.

jrockway 17y ago

Also note how Netflix is so obsessed with branding that the movie isn't even full-screen; their logo takes up a third of it!

mos1 17y ago
http://imgur.com/wrDDC.png http://imgur.com/wrDDC.png There is no Netflix logo present in either portrait or landscape mode, whilst a movie is playing.