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If you think about it, it's like responsive design for your ads. The "responsive" case being to show the nicer ads and the default case being to show the norma
by tedmiston 10y ago
If you think about it, it's like responsive design for your ads. The "responsive" case being to show the nicer ads and the default case being to show the normal obtrusive ads (depending on the user's level of ad blocking).
I'm not saying I outright support, but some ads are useful — The Deck is one example. Amazon's "people who purchased this also purchased" is (kind of) another.
- majewsky 10y agoI wouldn't think of "people who purchased this also purchased" as an ad. An ad is characterized as not relevant to the current activity, but these recommendations usually are (except when they are hilarious, but that's another thing).
- tedmiston 10y agoYeah, the more I think of it, I tend to agree. Just because it's an unsolicited recommendation that influences your purchasing decision doesn't make it an ad. I'm not quite sure how to categorize their affinity analysis in general. Perhaps it could be thought of as a cross-sell / upsell / impulse buy, depending on the item recommended.