The world is generating massive amounts of data. Not all of it fits as easily into relational database schemes like a customer with and order that buys some wid

The world is generating massive amounts of data. Not all of it fits as easily into relational database schemes like a customer with and order that buys some widgets. Take, for example, fleet management data streaming in. Thousands of vehicles with time, GPS and other metrics streaming in. There's nothing terribly relational about this data, so there can be better-designed systems to handle ingress and analytics.