I agree. Not just lots of companies. Most companies die. ("Hustle" or no.) However I think that's actually a point in favor of starting small: If you're going

I agree. Not just lots of companies. Most companies die. ("Hustle" or no.) However I think that's actually a point in favor of starting small: If you're going to fail? At least fail fast. While you have time to "pivot", or wind down, or whatever makes sense to try instead. If you're onto something, you can usually tell at a small scale. Sure, sometimes there are network effects and exponential growth. But not hockey sticks. (Source: My own opinion and anecdata.)