The author's examples focus on companies that provide services to individuals, which is a subset of all the companies out there. I'm sure there are many innova

The author's examples focus on companies that provide services to individuals, which is a subset of all the companies out there. I'm sure there are many innovative companies silently changing the world in their own small way, we just don't see them because they're not marketing themselves towards individual consumers through tv commercials, online ads, etc.