> " Products and services are designed to “disrupt” market sectors (a.k.a. bringing to market things no one really needs) more than to solve actual problems, es

> " Products and services are designed to “disrupt” market sectors (a.k.a. bringing to market things no one really needs) more than to solve actual problems, especially those problems experienced by what the writer C. Z. Nnaemeka has described as “the unexotic underclass” — single mothers, the white rural poor, veterans, out-of-work Americans over 50 — who, she explains, have the “misfortune of being insufficiently interesting.”" The problem is: According to Malcolm Gladwell - The Tipping Point (https://en.wikipedia.org/w/index.php?title=The_Tipping_Point&oldid=737360462 https://en.wikipedia.org/w/index.php?title=The_Tipping_Point...) there are three kind of people that one have to reach to become viral (cf. https://en.wikipedia.org/w/index.php?title=The_Tipping_Point&oldid=737360462#The_Law_of_the_Few https://en.wikipedia.org/w/index.php?title=The_Tipping_Point...): "Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. They usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles. [...]" "Mavens are "information specialists", or "people we rely upon to connect us with new information".[4] They accumulate knowledge, especially about the marketplace, and know how to share it with others." "Salesmen are "persuaders", charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them." Unluckily the groups in the quote above do not fall into these three classes. The problem really is if you start a startup you make a bet that in a rather short time (until money runs out) you will reach a critical mass of people for the startup to become self-sustained (or at least get enough customers such that you can get further funding). Obtaining such a critical mass in a short time is much easier if you concentrate on Malcolm Gladwell's three classes of people than on "single mothers, the white rural poor, veterans, out-of-work Americans over 50". Also the opposite holds: If these groups want to stop the "misfortune of being insufficiently interesting" they really should think how they can become a member of the three groups.