When the iPod first came out, Apple had zero market share for MP3 players and just about everything else. This was the time when a big NYT journalist said Apple

When the iPod first came out, Apple had zero market share for MP3 players and just about everything else. This was the time when a big NYT journalist said Apple was close to going bankrupt because they couldn't design anything cool any more, and the iPod would be the failure which finally sank them as a company. So, no, I'm not going to write them off just yet.