It's pretty interesting how little the tech press seems to know about the efforts of the established car manufacturers. > Google’s project started in 2009, lon

It's pretty interesting how little the tech press seems to know about the efforts of the established car manufacturers. > Google’s project started in 2009, long before carmakers and most other companies seriously considered the technology. Luxury cars (Audis / Mercedes / Jaguars / BMWs) have had semi-autonomous options for at least 10 years with lane-keeping, adaptive cruise control, emergency braking, etc. They've been working on the technology for decades. Improvements in the accuracy and cost of sensors along with processing power makes this a much easier problem now but to say they hadn't considered this before is so silly.