The part about it being impossible to deride anything labelled 'dynamic' reminded me of the story about naming WordPerfect in the "Almost Perfect" book[1]: > D

The part about it being impossible to deride anything labelled 'dynamic' reminded me of the story about naming WordPerfect in the "Almost Perfect" book[1]: > Despite its initial unpopularity, the name proved to be a good one. It was so positive sounding that it made any criticism sound untrue. It was like naming a soap, "Makes You Look Younger," so the competition would have to say something like "Use our soap instead of the Makes You Look Younger soap." "WordPerfect" also sounded like a very good product. [1]: http://www.wordplace.com/ap/ap_chap03.shtml http://www.wordplace.com/ap/ap_chap03.shtml